GoHighLevel’s white label feature is one of the most underrated opportunities in the agency space right now. For $297–$497/month, you get a fully rebrandable CRM and marketing platform you can resell to clients as your own software.

This guide covers exactly how it works, what it costs, and how to build recurring SaaS revenue on top of it.

What Is GoHighLevel White Label?

White labeling GoHighLevel means you take the entire platform — CRM, email, SMS, funnels, booking, pipelines, reputation management — and rebrand it under your own company name, logo, and domain. Your clients log into your software. They never see GoHighLevel’s name.

You charge them a monthly fee. GoHighLevel charges you a flat fee regardless of how many clients you have. The spread is your margin.

How White Label Works on Each Plan

Plan	Price	White Label?	Sub-Accounts
Starter	$97/mo	❌ No	1
Unlimited	$297/mo	Partial — custom domain + branding	Unlimited
SaaS Pro	$497/mo	✅ Full white-label SaaS mode	Unlimited

The Unlimited plan at $297/month lets you add your logo, custom domain, and remove GHL branding. Most agencies start here.

The SaaS Pro plan at $497/month unlocks full SaaS mode — you can create pricing plans, automate client onboarding, charge credit cards, and run it as a full software business. For a full breakdown see our GoHighLevel SaaS Mode guide.

What You Can Rebrand

• Login page and URL (e.g., app.youragency.com)
• Dashboard logo and favicon
• Email sending domain (emails come from your domain)
• Mobile app (on SaaS Pro — your branded app on iOS/Android)
• Client-facing reports and notifications
• Zapier integration name

The Business Model: How Agencies Profit

Here’s the math that makes white label compelling:

You pay GoHighLevel $297–$497/month. You charge clients $197–$497/month each. With 10 clients at $297/month, you’re generating $2,970/month in recurring revenue against a $297–$497 platform cost. Margin: 83–90%.

At 30 clients: $8,910/month recurring. Platform cost: still $497. Most of that is profit.

This is why GoHighLevel’s SaaS Mode is so popular with agencies — it converts service revenue into scalable product revenue.

How to Set Up White Label on GoHighLevel

Step 1: Upgrade to Unlimited or SaaS Pro

You need at minimum the $297/month Unlimited plan. Log into your GHL account → Settings → Company → Upgrade plan.

Step 2: Set Your Custom Domain

Go to Settings → Agency Settings → Domain. Add a subdomain like app.youragency.com. You’ll add a CNAME record in your DNS pointing to GHL’s servers.

Step 3: Upload Your Branding

Under Agency Settings → Branding: upload your logo, set your brand color, add your company name. This is what clients see when they log in.

Step 4: Configure Email Sending Domain

Set up a subdomain for email (e.g., mail.youragency.com) and authenticate it with SPF/DKIM records. This ensures emails sent through the platform come from your domain, not GHL’s.

Step 5: Create Snapshots for Faster Onboarding

GoHighLevel Snapshots let you clone your best-performing setup (automations, funnels, pipelines) and paste it into new client accounts in seconds. This cuts onboarding from days to minutes.

Step 6: (SaaS Pro only) Set Up Pricing Plans

Under SaaS Configurator, create your subscription tiers, connect Stripe, and enable automated client onboarding. Clients sign up, pay, and get an account — no manual work required.

What to Charge Clients

Common pricing structures agencies use:

• Starter tier: $197/month — CRM + basic automation for local businesses
• Growth tier: $297/month — adds funnels, email marketing, review requests
• Pro tier: $497/month — full stack, custom integrations, priority support

Many agencies bundle white-label GHL into their monthly retainer instead of charging separately — the platform becomes a stickiness tool that makes clients harder to churn.

Pros and Cons

Pros:

• Recurring revenue with near-zero marginal cost per client
• Clients associate the software value with your agency brand
• Dramatically reduces client churn — switching costs go up when they use “your” software
• Positions you as a tech company, not just a service provider

Cons:

• You’re responsible for client support on the platform
• Requires training clients on a new tool
• SaaS Pro ($497/mo) is required for full automation — adds cost before you’ve proven the model

Is White Label Right for Your Agency?

White labeling GHL makes sense if you have at least 5 clients and are managing their CRM or marketing automation. Below that, the $297–$497/month cost isn’t justified.

If you’re running a high-volume agency with 15+ clients, the economics are almost impossible to ignore. The platform pays for itself with 2–3 clients at typical pricing.

👉 Try GoHighLevel free for 14 days and explore the white-label settings yourself.

Also see our full GoHighLevel review and pricing breakdown for the complete picture.

FAQ

Do clients know they’re using GoHighLevel?

Not with white labeling set up correctly. They see your brand, your domain, and your app name throughout. GoHighLevel doesn’t appear anywhere client-facing.

Can I white label the mobile app?

Yes, on the SaaS Pro plan. GHL offers a white-label mobile app for iOS and Android under your brand name (additional fee applies for App Store submission).

What happens if GoHighLevel raises prices?

Your client pricing is independent of GHL’s pricing. Your contracts are with your clients directly — GHL’s pricing changes affect your cost, not your revenue.