An order bump is the single highest-ROI change you can make to an existing ClickFunnels funnel. One checkbox on the order form. 20–40% of buyers check it. Average order value goes up immediately — no extra traffic required.

This guide covers everything: what order bumps are, how to build them in ClickFunnels 2.0, and the exact offer formulas that convert.

What Is an Order Bump?

An order bump is an add-on offer that appears on your checkout page — typically a small box below the order form with a checkbox. The buyer checks it to add the product to their order with one click, no separate checkout required.

It works because the buyer is already in buying mode. They’ve made the decision to purchase. Adding a small complementary product at the moment of checkout has extremely low friction compared to selling it anywhere else in the funnel.

Order Bump Conversion Benchmarks

• Well-designed order bump: 25–45% take rate
• Poor offer or unclear value: 5–15% take rate
• Average revenue increase: 20–40% on AOV

Example: 100 buyers/month at $97. Add an order bump at $27 with a 30% take rate. That’s 30 additional sales × $27 = $810/month in new revenue from zero additional traffic.

Setting Up an Order Bump in ClickFunnels 2.0

Step 1: Create Your Bump Product

Products → Add Product → set up your bump offer as a separate product with its own price. Keep it digital if possible — no fulfillment overhead.

Step 2: Add the Bump to Your Order Form

In your funnel → Order Form page → Edit → click on the order form element → Order Bumps tab → Add Bump → select your bump product.

Step 3: Write the Bump Copy

The bump box has three copy elements:

• Headline: “Yes! Add [Product Name] to my order for just $[price]” — make it sound like their decision, not a sales push
• Description: 2–3 sentences maximum. What is it, why do they need it right now, why is the price a no-brainer.
• Image: Product mockup or icon — increases conversion by 10–20% vs no image

The 5 Highest-Converting Order Bump Formulas

1. The Accelerator (Most Common)

Formula: “Get the same result faster.”
Example: Main product is a course on building funnels. Bump is a done-for-you funnel template pack.
Why it works: The buyer already wants the result. You’re removing the work between them and the result.

2. The Insurance

Formula: “Protect your investment.”
Example: Main product is a software tool. Bump is a 1-hour onboarding call to make sure they actually use it.
Why it works: Reduces buyer’s remorse anxiety. They’re paying to make sure the purchase doesn’t fail.

3. The Companion

Formula: “This works even better with X.”
Example: Main product is an email course. Bump is a swipe file of email templates.
Why it works: The two products used together are clearly more valuable than either alone.

4. The Upgrade

Formula: “Get the premium version.”
Example: Main product is a digital course. Bump is lifetime access vs. 12-month access.
Why it works: Simple upgrade decision at a point of high commitment.

5. The Trial

Formula: “Try this related service risk-free.”
Example: Main product is a marketing guide. Bump is a 30-day trial of your membership community.
Why it works: Low perceived risk, high potential value. Trial framing reduces friction.

Order Bump Pricing Rules

• Price the bump at 20–40% of the main offer. $97 main product → $17–$37 bump sweet spot
• Never exceed 50% of the main offer price — it starts feeling like a second full purchase and take rates drop
• Odd pricing works: $27 outperforms $30. $47 outperforms $50. The psychological price perception difference is real.

A/B Testing Your Order Bump

ClickFunnels 2.0’s A/B testing lets you split-test different bump offers, prices, and copy. Run tests for at minimum 100 order form views before drawing conclusions. The highest-impact variable to test first: the offer itself (what you’re selling as the bump). Offer beats price beats copy in order of impact.

Beyond Order Bumps: The Full Upsell Stack

Order bump → post-purchase upsell → post-purchase downsell is the full stack. A well-structured funnel with all three layers can achieve 2–3× the revenue of a single-offer funnel with the same traffic.

See our ClickFunnels 2.0 beginner tutorial for how to set up the full funnel, and our ClickFunnels review for an overview of all funnel features.

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FAQ

Can I have multiple order bumps on one checkout page?

ClickFunnels 2.0 supports multiple order bumps on a single checkout. Take rates tend to drop when there are more than 2 bumps — each additional choice creates decision fatigue. Start with one, test a second if the first converts well.

What’s the difference between an order bump and an upsell?

Order bump: appears on the checkout page, added with a checkbox before purchase completes. Upsell: appears after purchase on a separate page — one-click add without re-entering payment info. Both increase AOV; order bumps typically have higher take rates because the buyer is already at peak commitment.