Table of Contents

• Introduction
• Why Templates Matter More Than Design
• What Makes a “High-Converting” ClickFunnels Template
• Best FREE ClickFunnels Templates (By Funnel Type)
• Best PAID ClickFunnels Templates (Worth Paying For)
• Funnel Templates by Use Case (E-Com, Coaching, Affiliate, Local)
• How to Customize Templates Without Killing Conversions
• Common Template Mistakes to Avoid
• Free vs Paid Templates: Which Should You Use?
• Final Verdict
• SEO FAQ

Introduction

If you’re using ClickFunnels, templates are the fastest way to get results.

Most people don’t fail with ClickFunnels because of traffic or ads — they fail because:

• they start from a blank page
• they overdesign
• they ignore proven funnel structure

High-converting ClickFunnels templates already solve:

• page layout
• CTA placement
• copy flow
• mobile optimization
• funnel logic

In this guide, you’ll see:

• the best free ClickFunnels templates
• the best paid templates actually worth money
• which templates work best for each business model
• how to customize templates without hurting conversion

👉Try ClickFunnels 2.0 Free (14-Day Trial)

Why Templates Matter More Than Design

This is the #1 beginner mistake:

“I’ll design something unique.”

High-converting funnels are not unique — they’re repetitive on purpose.

Templates work because they’re:

• tested across thousands of funnels
• built on direct-response psychology
• optimized for mobile
• structured to reduce friction

A “boring” template that converts at 8% beats a “beautiful” page that converts at 1.5% every time.

What Makes a High-Converting ClickFunnels Template?

Regardless of niche, winning templates share the same traits:

1. One Clear Goal

• opt in
• buy
• book a call

No secondary CTAs.

2. Strong Above-the-Fold Section

• clear headline
• benefit-driven subheadline
• CTA button visible immediately

3. Simple Page Flow

• problem
• solution
• proof
• offer
• CTA

No distractions.

4. Mobile-First Layout

70–90% of ClickFunnels traffic is mobile.
Templates must scroll cleanly and load fast.

5. Built-In Conversion Elements

• order bumps
• upsells
• scarcity
• social proof

Templates without these usually underperform.

Best FREE ClickFunnels Templates (2025)

ClickFunnels includes a surprisingly strong set of free templates.
These are the best ones to start with.

1. Free Lead Magnet Funnel (Beginner Favorite)

Best for:

• email list building
• affiliates
• coaches
• content creators

Why it converts:

• minimal fields
• clear value exchange
• low friction

Typical conversion rate:

• Cold traffic: 25–40%
• Warm traffic: 40–60%

This is the fastest funnel to launch and should be your first one.

2. Simple Sales Page Funnel (Free)

Best for:

• low-ticket digital products
• tripwires
• templates
• checklists

Structure:

• sales page → checkout → thank you

Why it works:

• short copy
• clear price
• fast checkout

Typical conversion rate:

• Cold traffic: 2–6%

3. VSL Funnel (Free Version)

Best for:

• info products
• courses
• coaching
• high-ticket offers

Structure:

• video → offer → checkout

Why it works:

• video builds trust
• handles objections
• increases AOV

Typical conversion rate:

• Cold traffic: 3–8%
• Retargeting: 8–15%

4. Webinar Funnel (Free)

Best for:

• courses
• masterminds
• consulting
• SaaS demos

Why it works:

• long-form education
• authority positioning
• high-ticket selling

Free templates are enough to validate this funnel.

Best PAID ClickFunnels Templates (Worth It)

Paid templates make sense when:

• you’re running ads
• you want higher AOV
• you want faster results
• you don’t want to reinvent copy

1. One-Product E-Commerce Funnel Templates

Best for:

• TikTok ads
• UGC products
• impulse buys
• 1–3 product brands

Features:

• hero product page
• checkout
• 1-click upsell
• downsell

Why they convert:

• removes browsing
• focuses on one decision

Typical improvement over Shopify PDP:
+20–50% higher revenue per visitor

2. Quiz Funnel Templates (Paid)

Best for:

• skincare
• supplements
• fitness
• personalization brands

Why they convert:

• personalization increases engagement
• people finish quizzes
• tailored offers sell better

Typical results:

• opt-in rates: 40–70%
• checkout rates: 6–12%

3. Application Funnel Templates

Best for:

• coaches
• agencies
• consultants
• high-ticket services

Structure:

• value page → application → booking

Why they work:

• filters leads
• pre-qualifies buyers
• increases close rate

Paid templates save huge setup time here.

4. Affiliate Bridge Page Templates

Best for:

• ClickFunnels affiliates
• SaaS affiliates
• tool reviewers

Why they convert:

• warms traffic
• explains “why”
• increases trial signups

These are extremely underused and very profitable.

Funnel Templates by Business Model

E-Commerce Brands

Best templates:

• one-product funnel
• UGC landing page
• bundle upsell funnel

Avoid:

• long-form text-heavy pages

Coaches & Consultants

Best templates:

• VSL funnel
• application funnel
• webinar funnel

Affiliate Marketers

Best templates:

• lead magnet → bridge page
• tutorial → CTA funnel

Course Creators

Best templates:

• VSL funnel
• webinar funnel
• challenge funnel

Local Businesses

Best templates:

• lead capture
• booking funnel
• offer + calendar

👉Start ClickFunnels 2.0 Free (14-Day Trial)

How to Customize Templates Without Killing Conversions

Templates fail when people over-edit them.

Safe edits:

• headline wording
• images
• colors
• testimonials
• offer details

Dangerous edits:

❌ removing CTA buttons
❌ adding navigation menus
❌ changing page flow
❌ adding too much copy
❌ hiding the offer

Rule:

Change the message, not the structure.

Common ClickFunnels Template Mistakes

Mistake #1 — Using the Wrong Template Type

Don’t use:

• webinar templates for e-com
• long VSLs for impulse buys

Mistake #2 — Ignoring Mobile Layout

Always preview mobile first.

Mistake #3 — No Upsells

Templates with no upsells kill AOV.

Mistake #4 — Overdesigning

Simple pages convert better.

Free vs Paid Templates: Which Should You Use?

Use FREE templates if:

• you’re new
• you’re testing offers
• you don’t run ads yet

Use PAID templates if:

• you’re spending money on traffic
• you want faster results
• you sell high-ticket offers
• you want higher AOV

Most businesses start free → upgrade later.

Final Verdict

ClickFunnels templates are one of the biggest advantages of the platform.

You do NOT need:

• design skills
• copywriting mastery
• a blank canvas

Start with:

• free templates to learn
• paid templates to scale

Templates don’t limit creativity — they protect conversions.

👉Try ClickFunnels 2.0 Free & Access All Templates

FAQ

Are ClickFunnels templates free?

Yes — many are included with all plans.

Are paid ClickFunnels templates worth it?

Yes, especially for ads and high-ticket funnels.

Which ClickFunnels template converts best?

Depends on the business model, but one-product and VSL funnels lead.

Can beginners use ClickFunnels templates?

Absolutely — that’s what they’re built for.