Table of Contents

• Introduction
• What You Can Build With ClickFunnels 2.0
• What You Need Before Starting
• ClickFunnels 2.0 Dashboard Overview
• Step-by-Step: Build Your First Funnel in 30 Minutes
  • Step 1: Start a New Funnel
  • Step 2: Choose a Funnel Goal
  • Step 3: Pick a Template
  • Step 4: Customize Your Landing Page
  • Step 5: Build Your Sales Page (Optional)
  • Step 6: Add an Order Form
  • Step 7: Add an Upsell (Optional but Recommended)
  • Step 8: Set Up Your Thank You Page
  • Step 9: Connect Payments
  • Step 10: Test Your Funnel
• Funnel Examples You Can Build Today
• Common Beginner Mistakes (And How to Avoid Them)
• Final Thoughts
• SEO FAQ

👉 Try ClickFunnels 2.0 (14-Day Trial)

Introduction

If you’re brand new to ClickFunnels 2.0 and want to build your first funnel fast, this tutorial is for you.

ClickFunnels is designed to be beginner-friendly — you don’t need coding, design experience, or any technical knowledge. In this guide, you’ll learn how to build a simple, high-converting funnel in under 30 minutes, even if you’ve never used ClickFunnels before.

We’ll walk through:

• choosing your funnel type
• selecting the right template
• editing your pages
• adding a checkout
• adding upsells
• connecting payments
• launching your funnel

Let’s build your first real funnel.

What You Can Build With ClickFunnels 2.0

Before you start, here’s what ClickFunnels 2.0 is capable of:

• Lead generation funnels
• Sales funnels
• Webinar funnels
• Product launch funnels
• E-commerce funnels
• Application funnels
• Squeeze pages
• VSL funnels
• Membership sites
• Course funnels

ClickFunnels replaced the need for:

• WordPress
• Page builders
• Landing page software
• Checkout apps
• Upsell systems
• CRM add-ons

Everything is built into one platform.

What You Need Before Starting

You only need three things:

1. A ClickFunnels 2.0 Account

If you don’t have one:

👉 Start ClickFunnels 2.0 Free (14-Day Trial)

2. A Product or Offer (Any of These Work)

• a digital product
• a course
• a physical product
• a service
• a lead magnet
• a coaching offer
• a free PDF
• a consultation call

You can even build the funnel before you have a product and plug it in later.

3. A Stripe Account (For Payments)

Takes 5 minutes to set up.
You can connect it later in this tutorial.

ClickFunnels 2.0 Dashboard Overview (2 Minutes)

When you log in, you’ll see:

• Site & Funnels — This is your main builder

• Products — Manage your digital or physical products

• Contacts — All your leads & buyers

• Marketing — Workflows, automations, emails

• Orders — See purchases, refunds, subscriptions

You will only use Site & Funnels for this beginner tutorial.

Step-by-Step: Build Your First Funnel in 30 Minutes

Let’s build a simple 2–3 page funnel:

• Landing Page (opt-in)
• Sales Page (optional)
• Checkout Page
• Upsell Page (optional)
• Thank You Page

You can build this even if you’ve never built a website before.

Step 1: Start a New Funnel (1 minute)

1. Go to Site & Funnels
2. Click Funnels
3. Click + Create Funnel

Choose “Sell a Product”, “Generate Leads”, or “Custom.”

For beginners, choose:

👉 “Sell a Product”

or

👉 “Generate Leads”

These give you the highest-converting templates.

Step 2: Choose a Funnel Goal (1 minute)

ClickFunnels gives you funnel types such as:

• Lead Magnet
• Bridge Page
• Sales Funnel
• Application Funnel
• Membership Funnel
• Webinar Funnel

For this tutorial, choose:

Lead Magnet Funnel

OR

Sales Funnel

Both are great for beginners.

Step 3: Pick a Template (3 minutes)

ClickFunnels 2.0 templates are pre-designed, high converting, and fully editable.

Choose a template that matches your offer type:

Good beginner picks:

• Modern Lead Capture
• Simple Sales Funnel
• Clean VSL Funnel
• Product Launch Funnel

Click Preview if you want to see it.
Then click Use Template.

Your funnel is created instantly.

Step 4: Customize Your Landing Page (8 minutes)

This is where most beginners get overwhelmed — but ClickFunnels makes it simple.

Click into the Landing Page of your funnel.

You’ll see the drag-and-drop editor.

Edit Text

Click any text → type your copy.

Edit Buttons

Click button → change text to something like:

• Get Instant Access
• Download Now
• Start Free Trial
• Claim Discount

Edit Images

Click image → upload your product, logo, or mockups.

Edit Colors/Branding

Click Settings → Themes or Styles.

Landing Page Checklist:

Use this simple formula:

✔ Headline: What the offer does
✔ Subheadline: Who it’s for
✔ Benefits: 3–5 bullet points
✔ Input form: Name + Email
✔ CTA button
✔ Image of the product/offer
✔ Social proof (optional)

Example headline:

“Unlock the Fastest Way to Build a Funnel That Converts in 2025”

Step 5: Build Your Sales Page (Optional, 5 minutes)

If you’re selling something, add a:

• product explanation
• benefits
• problem → solution copy
• testimonials
• video (optional)
• scarcity
• pricing
• guarantee

You can also skip to the checkout page if you’re just collecting leads.

Step 6: Add an Order Form (5 minutes)

Go back to your funnel steps and select:

Order Page / Checkout Page

This is where someone pays you.

ClickFunnels automatically builds:

• pricing
• order summary
• customer fields
• payment fields
• shipping (if physical)

You just need to:

Step A — Add your product

Go to:

Products → Add Product

Fill in:

• price
• product name
• product type
• fulfillment
• description

Step B — Attach product to the funnel

Inside your order page:

1. Click Settings
2. Choose your product
3. Save

Done.

Step 7: Add an Upsell (Optional but Recommended, 3 minutes)

Upsells increase AOV — and beginners often skip them.

To add an upsell:

1. Go to your funnel
2. Click Add Funnel Step
3. Choose Upsell
4. Pick a template
5. Add product
6. Write a short pitch
7. Enable 1-Click Upsell

Upsells can increase revenue by:

+20–60% instantly.

Examples:

• “Add This for Only $17!”
• “Upgrade to the Premium Version”
• “Buy 2, Get 1 Free”

Step 8: Set Up Your Thank You Page (2 minutes)

This is the page they see after buying or opting in.

Keep it simple:

• message
• download links
• onboarding steps
• email instructions
• join community
• bonus content

ClickFunnels has templates for this too.

Step 9: Connect Your Payments (3 minutes)

To accept payments, connect Stripe:

1. Go to Settings → Payments
2. Click Connect Stripe
3. Sign in
4. Confirm

That’s it — your funnel can now collect payments instantly.

Step 10: Test Your Funnel (5 minutes)

Before you launch, click Preview and test every step.

Test:

• landing page
• opt-in
• buttons
• links
• checkout
• upsells
• thank you page
• email notifications

Use Stripe’s Test Mode to simulate payments.

Now your funnel is ready to launch.

Funnel Examples You Can Build Today (Beginner Friendly)

1. Lead Magnet Funnel (Fastest for Beginners)

Goal: Build an email list
Works for: Any niche
Pages: Landing page → TY page

2. One-Product Funnel

Goal: Sell a single product
Works for: Digital, physical, UGC products
Pages: Sales page → Checkout → Upsell → TY

3. Webinar Funnel

Goal: Sell a course or coaching
Pages: Opt-in → Confirmation → Webinar → Offer

4. Affiliate Funnel

Goal: Build an email list for affiliate marketing
Pages: Lead magnet → Bridge page → CTA to offer

5. Application Funnel

Goal: Book calls for coaching/service
Pages: Opt-in → Application → Booking

Common Beginner Mistakes (Avoid These)

❌ Mistake #1 — Adding too much text

Funnels convert because they’re simple.

❌ Mistake #2 — Not testing mobile

80–90% of users are on mobile.

❌ Mistake #3 — Using weak headlines

Your headline = 80% of conversions.

❌ Mistake #4 — No upsells

This kills your AOV.

❌ Mistake #5 — No email follow-up

ClickFunnels can integrate with email tools, but also has its own.

👉 Start ClickFunnels 2.0 Free (14-Day Trial)

Final Thoughts

ClickFunnels 2.0 is the fastest and simplest way for a beginner to launch a functioning funnel.
You can build:

• lead funnels
• sales funnels
• upsell funnels
• webinar funnels
• e-commerce funnels

…with zero technical experience.

This 30-minute build process gets you from idea → live funnel → ready to collect payments.

Whether you’re a beginner or growing a business, ClickFunnels remains one of the easiest funnel builders in 2025.

FAQ

1. Is ClickFunnels 2.0 good for beginners?

Yes — it’s one of the easiest funnel builders for new users.

2. How long does it take to build a funnel?

Most beginners can build a basic funnel in 30 minutes.

3. Do I need a website before using ClickFunnels?

No — ClickFunnels replaces websites for most funnels.

4. Can I connect ClickFunnels to Shopify?

Yes — many sellers use funnels → Shopify checkout.

5. Is ClickFunnels worth it in 2025?

If you need funnels, upsells, and fast conversion — absolutely.