Table of Contents

• Introduction
• What Is GoHighLevel?
• GoHighLevel Pricing Overview (2025)
• Detailed Breakdown of Each Plan
• Hidden Costs You Should Know About
• GoHighLevel vs ClickFunnels Pricing
• How Much GoHighLevel Actually Costs Per Month (Realistic Scenarios)
• Is GoHighLevel Worth the Price?
• Who Should Choose Which Plan
• SaaS Mode Pricing Explained
• Frequently Asked Questions (SEO)
• Final Verdict

Introduction

If you’re researching GoHighLevel pricing in 2025, you’ve probably noticed something:

GoHighLevel seems cheap at first glance… but what does it actually cost once you add everything up?

This guide breaks down:

• every plan
• every feature
• every hidden cost
• realistic monthly expenses
• whether it’s cheaper than ClickFunnels
• which plan is best for which type of business
• how to save the most money

👉 Try GoHighLevel Free (14 Days)

What Is GoHighLevel?

GoHighLevel is an all-in-one marketing and CRM platform that replaces a full stack of tools:

• funnel builder
• email marketing
• CRM
• SMS marketing
• automations
• calendar booking
• website builder
• membership system
• reporting
• white labeling
• SaaS mode

Because GoHighLevel combines everything into a single platform, its pricing model is unique compared to software like ClickFunnels, ActiveCampaign, Calendly, Pipedrive, and others.

This article dives into what you actually get for each pricing tier.

GoHighLevel Pricing Overview (2025)

Here are the official GoHighLevel plans for 2025:

Plan	Price	Best For
Starter	$97/month	Solo users, beginners, simple businesses
Unlimited / Pro	$297/month	Agencies, businesses with multiple clients
SaaS Mode	$497/month	Agencies selling software, recurring revenue models

Hidden costs do exist—but this guide makes them clear.

Detailed Breakdown of Each Plan

1. GoHighLevel Starter ($97/month)

This is the entry-level plan, but it’s far more powerful than most competitors’ basic tiers.

Includes:

• Funnel builder
• Website builder
• CRM
• Email marketing
• SMS marketing
• Pipeline management
• Email templates
• Automated workflows (limited but solid)
• Calendar booking
• Membership and course builder
• Basic reporting
• 1 account (not for multi-client)

Who this is for:

• Coaches
• Consultants
• Single business owners
• Local businesses
• Beginners

Limitations:

• Only one account
• No white-label
• No SaaS mode
• No unlimited sub-accounts
• No team roles

Still, at $97/month, it replaces:

• ClickFunnels ($147–$197)
• Mailchimp ($49–$99)
• Calendly ($15–$20)
• Pipedrive/HubSpot CRM ($25–$90)

So you’re already saving $100–$200/month.

2. GoHighLevel Unlimited/Pro ($297/month)

This is the most popular plan and the one most users end up switching to.

Includes everything in Starter PLUS:

• Unlimited sub-accounts (for agencies)
• Team roles & permissions
• Full advanced automation
• White-label desktop app
• Improved reporting
• Snapshot features
• API access
• Priority support

Who this is for:

• Agencies
• Service providers
• Funnel builders
• Marketers managing multiple brands
• Businesses that want multiple workspaces

Why this plan is the sweet spot:

This is where GoHighLevel replaces the entire tech stack, including:

• ClickFunnels
• Kajabi
• ActiveCampaign
• CallTracking tools
• Reputation management tools
• Calendly
• CRM systems
• Chat/Text apps

For $297/month, you get more than $600–$1,400/month worth of tools.

3. GoHighLevel SaaS Mode ($497/month)

This is GoHighLevel’s most profitable plan for businesses and agencies.

Includes everything in Pro PLUS:

• SaaS “resell GoHighLevel” mode
• Your own branded software
• Automated subscription billing
• Custom pricing tiers
• Stripe billing integration
• Automatic account provisioning
• Custom mobile app branding (+$197 extra)
• Control user limits
• Monitor client activity

Who this is for:

• Agencies wanting recurring SaaS revenue
• Entrepreneurs launching software businesses
• Agencies offering white-labeled solutions
• Businesses wanting to resell CRM/funnels to clients

Why SaaS Mode is powerful:

You can sell:

• funnels
• email marketing
• CRM
• automations
• SMS
• calendars
• pipeline management

…as your own software for $97–$297/month per client.

10 SaaS clients → ~$1,500–$2,500/month recurring revenue
50 SaaS clients → ~$10,000–$15,000/month recurring revenue

This is why GoHighLevel’s SaaS Mode is the most profitable tier.

👉 Try GoHighLevel Free (14 Days)

Hidden Costs You Should Know About (Important)

This is the SEO-rich section people search for:

“GoHighLevel hidden costs”
“GoHighLevel additional fees”
“GoHighLevel SMS cost”
“Twilio fees GoHighLevel”

Here is the full list with clarity:

1. Twilio (SMS + Phone) Costs

GoHighLevel uses Twilio for:

• SMS
• calling
• voicemail drops
• inbound/outbound messaging

Typical Costs:

• SMS → $0.0075 to $0.02 per text
• MMS → $0.01–$0.03
• Calling → $0.008–$0.02/min

These costs are normal across the industry.

2. Email Sending Provider (Mailgun or SMTP)

GoHighLevel integrates with:

• Mailgun
• SendGrid
• SMTP

Typical Costs:

• Up to 5,000 emails/day free on some SMTP providers
• Mailgun → ~ $0.80 per 1,000 emails sent

Still far cheaper than ActiveCampaign, Mailchimp, or Klaviyo.

3. 10DLC Registration (Required for SMS in the USA)

This is mandatory everywhere in the US.

Cost:

• $4–$10/month carrier fee
• $15–$45 one-time brand registration

This is not a GoHighLevel fee; it’s a telecom regulation.

4. Mobile App White-Label (Optional)

If you want your OWN custom branded iOS/Android app:

• $97/month (older pricing)
• or $199/month depending on region

This is optional but many agencies use it.

5. Additional Users or Seats (If Needed)

GoHighLevel includes team members, but heavy users sometimes upgrade storage or add extra user privileges.

6. SaaS Mode Stripe Fees

When you charge customers inside SaaS Mode:

• Stripe takes ~2.9% + 30¢ per transaction
• Same as any SaaS business

7. Domain Registration (Optional but common)

$10–$12/year through Namecheap, Google Domains, or Cloudflare.

8. Email Warmup Tools (Optional)

If sending high volume email:

• ~$5–$20/month

Total Realistic Monthly Add-On Costs

Most GHL users spend:

• $97–$297 for the plan
  • $20–$50 for SMS + email
  • $4–$10 for 10DLC

Total: $120–$360/month

Still far cheaper than stacking multiple tools.

GoHighLevel vs ClickFunnels Pricing (2025)

Here’s what people search for:

“GoHighLevel vs ClickFunnels pricing”
“ClickFunnels alternatives cheaper”

ClickFunnels Pricing:

Plan	Price
Basic	$147/month
Pro	$197/month
Funnel Hacker	$297/month

What you don’t get in ClickFunnels:

• CRM
• automation workflows
• SMS
• 2-way texting
• calling
• calendars
• white-label
• SaaS mode
• pipelines
• reporting
• advanced email marketing

To get these, you need:

• ActiveCampaign or Mailchimp ($49–$179/month)
• Calendly ($15–$20/month)
• Pipedrive/HubSpot ($25–$90/month)
• SMS provider ($10–$30/month)

Total = $250–$450/month, minimum.

Meaning: GoHighLevel at $97–$297 replaces all of this.

👉 Try ClickFunnels 2.0 (14-Day Trial)

How Much Does GoHighLevel Actually Cost? (Real Scenarios)

This is another SEO keyword cluster (“real GoHighLevel cost” “actual cost”).

Scenario 1: Single Business Owner

• Plan: $97/month
• SMS + email: ~$15/month
• Total: ~$110/month

Replacing:

• ClickFunnels ($147+)
• Mailchimp ($49–$79)
• Calendly ($15)

Equivalent cost: ~$200–$240/month.

Scenario 2: Growing Business

• Plan: $297/month
• SMS + email: ~$30/month
• Total: ~$330/month

Replacing:

• ActiveCampaign ($179)
• ClickFunnels ($197)
• Calendly ($15)
• Pipedrive ($59)

Equivalent cost: ~$450–$500/month.

Scenario 3: Agency (with SaaS Mode)

• Plan: $497/month
• SMS + email: ~$50/month
• 10 clients paying you $97/month = $970 revenue
• Profit: ~$500/month (with only 10 clients)

Scale to 50 clients → $5,000–$10,000/month profit.

Is GoHighLevel Worth the Price?

Short answer: Yes—but only if you actually need its features.

GoHighLevel is worth it if:

• you want everything in one platform
• you need CRM + pipelines
• you want SMS automation
• you need email + funnels combined
• you want to run an agency
• you want SaaS recurring revenue
• you hate stacking 8–12 separate tools

GoHighLevel is NOT worth it if:

• you only need funnels
• you don’t want automation
• you’re a total beginner
• you prefer the simplest UI possible
  (In this case, ClickFunnels wins)

Who Should Choose Each GoHighLevel Plan (2025)

User Type	Best Plan	Why
Beginner / solo owner	Starter ($97)	Cheap & powerful
Growing business	Pro ($297)	Unlimited accounts
Agency	Pro ($297)	Multi-client support
SaaS entrepreneur	SaaS Mode ($497)	Sell software
Consultants	Starter	CRM + funnels
Service providers	Pro	Pipelines + automations

SaaS Mode Pricing Explained (The Money Maker)

This is one of the top searched topics:

“GoHighLevel SaaS mode pricing”
“Is SaaS mode worth it”
“GoHighLevel SaaS features”

SaaS Mode gives you:

• software you can resell
• custom pricing plans
• recurring revenue
• automation of new client onboarding
• Stripe subscription management
• unlimited client accounts
• snapshots to clone setups
• branded desktop app
• optional branded mobile app

For $497/month, you can launch your own white-labeled software company.

This is why many agencies switch.

👉 Try GoHighLevel Free (14 Days)

Final Verdict: Is GoHighLevel’s Pricing Fair in 2025?

Yes — it’s one of the best value platforms in the entire marketing software industry.

For $97–$497/month, you replace:

• ClickFunnels
• ActiveCampaign
• Kajabi
• Calendly
• Pipedrive
• CRM systems
• SMS platforms
• Membership sites
• Call tracking
• Reputation management
• Lead capture tools

Most businesses save $300–$1,200/month by consolidating.

Meanwhile, agencies using SaaS Mode can generate $5K–$50K/mo in recurring revenue.

SEO-Optimized FAQ Section

1. Does GoHighLevel have a free trial?

Yes, GoHighLevel offers a 14-day free trial.

2. Is GoHighLevel cheaper than ClickFunnels?

Yes—especially when you include CRM, email, SMS, and automation.

3. What are GoHighLevel’s hidden fees?

Common add-ons include Twilio SMS costs, email sending costs, and 10DLC registration fees.

4. Which GoHighLevel plan is best?

For most businesses, the $297 Pro plan offers the best value.

5. Is SaaS Mode worth it?

If you want recurring revenue from software clients, yes—100%.

6. Can GoHighLevel replace ClickFunnels?

Yes, it includes funnels, email, CRM, SMS, and automations.

👉 Try GoHighLevel Free (14 Days)

👉 Try ClickFunnels 2.0 (14-Day Trial)